About us

We have been producing toys and games out of foam materials in Czech Republic since 2005. At that time many companies were shifting their production lines to Asia. Our main goal was, and still is, to produce good-quality toys.

The foundation for our project is our European produced material. Another important factor for us is design. We collaborate with the illustrators of children’s books, child clothing, toy designers and child psycologists. We are interested in appealing, kind, colourful and, most importantly, easily recognisable images. We want a cat to look like a cat, so a child won‘t confuse it with a dog or a cow (situations that have happened in the toys industry).

And we seem to have achieved our goal!

During the last ten years we have been regularly control-checking the qualities of our products and have had additional tests and certifications. In particular, the test results in 2012 have shown no formamide content in our materials. The mats and toys MALÝ GÉNIUS -Toyformat have been awarded with the certificate «Czech quality — Safe toy» since 2009.

A smiley, full-of-life figurine on our logo perfectly reflects the character of our company. You will know for yourself, once you contact us!

We are down-to-earth, open-minded people committed to our work. We are everyday people you meet in shops, children's playgrounds, cafes or just walking around.

We deliver to the following countries: Austria, Belgium, Croatia, Czech Republic, Denmark, Deutschland, Estonia, Finland, France, Greece, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Monaco, Netherlands, Norway, Poland, Portugal, San Marino, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom.